# The challenge of innovating **with agility**

## Who is **NeoRed?**

It is a Mexican telecommunications company with a presence in Mexico, the U.S., and Colombia; connecting businesses and people through high-quality connectivity solutions and networks. It has collaborated with brands like Starbucks, combining a solid cloud infrastructure, consulting services, and a focus on lasting results.

In a constantly transforming market with the need to stay ahead, the challenge was clear:

**Turning new ideas into tangible proposals without wasting resources.**

## Innovation that needed **direction**

NeoRed faced obstacles that hindered its ability to innovate at the pace demanded by the market:

-

Internal attempts at innovation were taking too long.

-

They required more investment than necessary to reach a proof of value.

-

Initiatives that failed to become concrete and proven solutions.

## How we found **the way forward**

When NeoRed arrived at Sisu, it sought to modernize its digital ecosystem with flexible functionalities aligned with its clients. To achieve this, we conducted a Vision Sprint that took their ideas as a starting point and transformed them into a plan to make them a reality.

## The **plan**

-

### Understand
  Identify their key processes and business needs

-

### Delimit
  Design a functional MVP that addresses the most urgent issues.

-

### Propose
  Define a scalable and realistic development plan.

-

### Co-create
  Align visions and work as a team to achieve objectives.

This iterative approach allowed for risk reduction, resource optimization, and the creation of a product that met their expectations, with **Sisu as their ally.**

## From idea to **reality**

To transform NeoRed's ideas into tangible solutions, we worked together in an agile process focused on results:

-

### **We align** the vision
  We plan collaborative workshops to understand their key processes and define priorities.

-

### **We validated** the solution
  We designed prototypes to validate them according to investors' expectations before starting development.

-

### **We prepare** for growth
  We delivered a robust platform ready to grow alongside the needs of the business.

## Results

Today, NeoRed not only has a robust platform, but also an innovation process aligned with its needs:

1. Resource optimization, helping to avoid development without prior understanding.
2. Validation and prioritization of ideas to avoid inadequate functionalities.
3. Generating an attractive proposal in a short time for investors.

## **Cross-platform** solution

Work was done on NeoRed's priorities to achieve the development of necessary platforms to offer its various services:

-

### NeoWifi
  Customer acquisition at physical points of sale and analyzing their digital behavior.

-

### NeoConecta
  Mass messaging in the cloud and providing multichannel support.

-

### NeoValidador
  Email validation to ensure the quality of databases.

## What we **learned together**

- 
  Validating ideas helps save resources and focus on what truly generates value.

- 
  A structured and iterative process turns innovation into concrete results.

- 
  Co-creation between the client and the team accelerates progress and maximizes impact.

> "We approached SISU Technologies to expand our services with new features. They have supported us with software development. Our clients' feedback has been very positive. Additionally, we have had an excellent level of sales. So far, we are quite satisfied with their work."
>
> Carlos Cardona Director at NeoRed

---